important research

A December National Public Radio report noted that fake houseflies have begun appearing in urinals around the world based apparently on research showing that men are more likely to aim at the flies, thus leaving the area surrounding the urinal cleaner. Another commentator wondered how such "research" was conducted (other than by the obvious method of paper-wiping floors around urinals and then comparing the wipes). [KPCC Radio (Pasadena, Calif.), 12-25-09]

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